The authors recount the mineral aspects of diamond in chapter III, called “Miracles”. Of particular interest in this chapter are ads from the famous “Military Campaign” of the '80s and the “Green Campaign” of the '90s. The ads are visually stunning, and graphically bold. According to Mr Graff, his mother continued to “check up” on him until she died at age 98, reminding him to always be “honest in his dealings with other people”.Ĭhapter II, called “Image”, shows the building of the Graff brand though reprints of many of their famous ads through the decades. Undeterred, Graff went on to found his own business, which continues to grow through hard work and solid ethics – values he credits to his mother. After a scant three months, he was let go because he would “never make the grade”. Born into a working-class family in London’s East End, Graff left school at age 15 to become an apprentice in a jewellery shop. This luxurious, large-format book pays homage to the jewellery house in eight lavish chapters.Ĭhapter I, titled “Beginnings”, chronicles Laurence Graff’s humble origins. Graff Diamonds has been awarded the Queen’s Award for International Trade multiple times, and Graff himself was awarded the Order of the British Empire in 2013. With stores around the globe, the Graff name has become synonymous with opulence and rarity in jewellery circles. Since that time, Graff has become an internationally known and important purveyor of large diamonds of historical renown. London-based jeweller Graff Diamonds was founded in 1960. The diamonds are of the very highest quality and come in the following colours, red, pink, violet, yellow, cognac, blue, and green olive.Comprehensive CAD/CAM For Jewellery Certificateīy Suzy Menkes, Vivienne Becker, Maria Doulton, Joanna Hardy, Nina Hald, Nicholas Foulkes and Joanne Harris, 270 pp., Rizzoli International Publishing, New York, 2015, $95.00. The dial and face are entirely encrusted with bright and fancy diamonds. The Graff Luxury house showed the world the unique, ladies’ jewellery watch in the world. “The Hallucination watch has made my dream a reality.” The Graff Hallucination Watch He further commented, “For many years now, I have thought about creating a remarkable watch that illustrates our all-consuming passion for diamonds,” he says.
He described the Hallucination as ‘a sculptural masterpiece and celebration of coloured diamonds. It is rumoured that Mr Graff spent several years amassing the stones that were eventually used for the watch. Little did they realise that The Hallucination was the most expensive item ever displayed at the Baselworld exhibition. The Graff Hallucination was first presented at Baselworld, where the public has the chance of seeing it for the first time. Graff Luxury House has to be taken seriously after the introduction of this unique and beautiful, handmade, diamond encrusted timepiece. It comes with an incredible price tag of $55 million! Encrusted with multicoloured and rare diamonds, the Hallucination contains 110 carats worth of diamonds, which have been painstakingly inserted, one by one, by master craftsmen to create this colourful and impressive masterpiece. Since inception just a few years ago, Graff has crafted one of the most expensive watches in the world, the striking Hallucination watch.